Brushing scams are a type of fraud where a third-party seller or an individual sends a fake product to a customer and then posts a positive review of the item from the customer’s account. The seller then uses the review to boost the product’s rankings and increase sales. Brushing scams are becoming increasingly common as ecommerce continues to grow, and it’s important for shoppers to be aware of the risks. These scams can be hard to spot, so it’s important to be vigilant when shopping online. One of the most common brushing scams involves a third-party seller sending a fake product to a customer. The seller then uses the customer’s account to post a positive review of the product, boosting its rankings and increasing sales. This type of scam is particularly deceptive because it looks like the customer has given a genuine review, when in fact they haven’t. Another type of brushing scam involves a seller sending a real product to a customer, but then sending a second product to a different customer. The seller then uses the customer’s account to post a positive review of the second product, which boosts its rankings and increases sales.
It’s important to be aware of brushing scams and to take steps to protect yourself. Look for reviews from verified customers and check for any suspicious activity on the seller’s site. Be wary of any reviews that seem overly positive or use language that sounds too good to be true. Additionally, if you receive a product that isn’t what you ordered, contact the seller immediately to report the issue. Finally, be sure to read the terms and conditions of any online purchase you make. This will help ensure that you’re protected in the event of a brushing scam. If a seller is found to be engaging in brushing scams, they could be subject to legal action and be required to refund customers who have been affected. It’s important to be aware of brushing scams and to take steps to protect yourself. By taking the time to research sellers and read reviews, you can help ensure that you’re not the victim of a brushing scam.